Food and Agriculture on my smartphone for a long time

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A (Attention) = Attention through advertising on various channels with well-known testimonials I (Interest) = new formula with a fresher scent D (Desire) = Emotional reasons (I want to be as cool as the boys from FCB) and rational reasons (it smells great even after short washes despite heavy use) trigger the desire here. A demo video should underline this: Lenor Unstoppable's new formula . Screenshot website text unstoppables The product text only states the advantages of the product. The promise that there is more in the bottle than before, because the new formula makes the beads lighter and more washes are possible for the same weight of the pack, leads the user halfway to the “action” of trying out the beads.


A (Action) = The final trigger for the “action” in the supermarket is the price. The mostly campaign-based Special Data principle is explained a little more quickly with posters and TV advertising, but how can the AIDA formula be applied in online marketing? Apply the AIDA formula: How to use the principle for your site! Using an example from online marketing, I will try to explain the AIDA principle to you in more detail: Although not quite as often as I used to, I spend some of my time surfing Facebook. And – you probably know them – Facebook Ads also sneak their way into my timeline. Often they don't fit at all, sometimes they fit halfway. And recently I saw an ad from KaufneKuh. And that caught my attention! I had already seen the advertising posters hanging in the subway in the summer and then always neglected to visit the site. So I finally took a closer look at the site because of the ad.




That describes the first “A”: The company caught my attention through an appealing Facebook ad. Screenshot fb ad kaufnekuh.de The Facebook ad is prepared for the target group and is clear. When I arrive on the page, the first thing I see is a USP that expresses what so many of my friends want and want, but which doesn't work so well in reality: "Eat less meat - but eat good and traceable meat" . Screenshot homepage kaufnekuh.de The USPs are clearly and clearly formulated in the visible area of ​​the homepage. Next I see that KaufneKuh won the “too good for the bin” award in 2018. I've had the app from the Federal Ministry of Food and Agriculture on my smartphone for a long time.