How to build digital marketing to attract end customers

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Roman Tsvetkov The content of the article Working with B2B and B2C segments How to work to attract clients in B2B Promotion strategy and selection of channels to attract end consumers An approach for every type of company What B2B2C companies cannot do without in 2023 Developed IT ecosystem Analytics system In the B2B2C model, companies deal with two groups of customers: partners who buy the product to sell, and end customers. It is necessary to build communication with both, since partners will not buy your product if the audience is not interested in it. Therefore, the task of a manufacturer or wholesale supplier is to invest not only in attracting new dealers and distributors, but also in popularizing the brand and increasing demand. Roman Tsvetkov, General Director of Kompleto, shared his experience and told how B2B2C companies can effectively work with partners and develop their brand, attracting end customers.

Working with B2B and B2C segments How to work to attract clients in Email List B2B Without working with the end consumer, you will not be able to attract partners to sell your products. At the same time, distributors and dealers make your product more accessible to a wider audience, so they usually work in both directions in parallel. Let’s briefly touch on working with the B2B segment. Attracting B2B clients is built mainly through the sales department rather than the marketing department. Often this is: the work of a sales representative, calling potential clients, attracting employees with relevant experience who build a network using their own contacts.

   


Your USP for B2B partners: high demand - a wide audience interested in purchasing the product; a high-quality page/site in terms of content, which reveals the advantages of the brand in terms of cooperation; availability of direct orders; convenient format of interaction, for example, through a functional personal account , where you can: place orders, communicate with support, receive and transfer orders, learn about updates in a timely manner, etc. support in the form of additional product materials and training; additional motivation, for example, retro bonuses for exceeding the sales plan.