This segment is therefore about the negative aspects and obstacles in your cu...

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Try to capture the behavior of your target customers as best as possible: What does he do on a typical day? What is he talking about? What does his daily routine look like? What problems and challenges does the target customer have? Every person has something that weighs on them. Therefore, think about the following about your customers: What are his fears and worries? What problems does he regularly face? What frustrates or stresses him? What profit is the target customer looking for? At this point the positive things in life are in the foreground.


Your customer strives for a sense of success in both his private and professional areas. So ask yourself what success consists of for him: What goals does he pursue? What wishes and dreams does he have? What Phone Number makes him happy? The approach to the empathy map The best way to create the empathy map is in a workshop with an ideal team size of less than 7 participants . If the group is larger, it is recommended to form small groups. One meeting is usually enough time to complete the empathy map. All you need are post-its , pens and a whiteboard, flipchart or large pinboard on which you can display the map so that all team members can read it.





Alternatively, you can create the empathy map online on a digital whiteboard . To ensure that the workshop is organized, there should be a moderator who guides the creation. The specific procedure consists of a few steps, which we will explain to you below. 1. Gather data First, gather all the available information you already have about your customers. These provide a solid foundation for you to work with. Please refer to the following sources of information: Customer data User surveys Web analytics Customer reviews Documented observations and experiences 2. Set focus In this phase it is important to determine which group of people you are focusing on.