If you have a restaurant or a shop

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And then insert everything you need to be found and make the public understand who you are and what you do. , remember to communicate the opening hours and always insert the button with the link to reach the website. How to use Facebook for business The real step to aiming for an effective Facebook page for your company: content creation. Indeed, an editorial calendar to manage the various publications on the page.

Avoid (only) commercial content The big mistake Email Data that many companies make is simple: they create the page and start sharing links to sell , self-referential. Without taking into consideration the needs of the public. Why not also cite other people's content? Investing many resources in the contents found on other blogs is essential for a virtuous relationship with the people you mention (you must use the mention to notify the publication) and to avoid one of the common problems: the aforementioned self-celebration.




This is one of the aspects to avoid if you want to create a successful Facebook page for your business. But is there a rule for managing a company page well? I'll make you a proposal. Focus on the golden ratio How to define a good editorial calendar for your business Facebook page? In these cases I follow the 30/60/10 rule, the Golden Ratio of social media marketing.