Marketing cannot innovate in this condition.

jilhok00010@gma

Marketing department to learn a lesson that will bear fruit later. You must therefore manage your Marketing team in this sense allow them to understand why they failed and ensure that an identical failure will not happen again. Tolerance for failure yes, tolerance for incompetence no! Do you want an innovative action plan for your marketing department? Discover Inbound! New call to action . Facilitate experimentation but with rigor To properly manage your Marketing department, you must therefore encourage experimentation. But not just anyhow.


The idea is not to throw your Marketing budget out the window. It is essential to define Albania WhatsApp Number a framework, an experimentation process to ensure that The experiment has a reasonable chance of success Failure will have value for you if it does To do this, the first thing to do is to define a Marketing budget . Defining a limited budget is important for the Marketing team to make relevant choices. However, very often, the Marketing department does not have a budget. I often hear something like this from the CEO If Marketing wants to invest in something, we talk about it and I decide! .





You ask him to project himself, to imagine things, without knowing if he will be able to carry out his action. Another thing I often hear For Marketing expenses, we always opt for the minimum!  . That doesnt mean much and often, the minimum budget is not enough to generate return on investment. Would you rather invest the minimum, say , and get back  or invest , and get back ,? The experimentation process is then simple The experimentation should match your Buyer Persona  It must be objectified Performance indicators KPIs must be defined The experiment must be analyzed.